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Sandrine Olivencia

Tom Ehrenfeld: What is to be learned from Toyota now?

By Sandrine Olivencia, - Last updated: Friday, January 29, 2010 - Save & Share - Leave a comment

Toyota is making news for its product recalls and for suspending production on the bulk of its models to work out its problems. Naturally most public accounts focus on the question of what Toyota did wrong. I think this is a very challenging question, and perhaps not the most important moving forward. I would prefer to ask that you reflect on what remains to be learned. Given the news, could one conclude that the company has reached the limits of its potential? Has the full promise of its true practice been sufficiently uncovered and shared yet? Most of all, what are the key questions we should be asking right now? What can be learned from Toyota as the company moves forward from its current state?

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